The Straits Times / The Business Times News on OSIM

The message is in the massage

(SINGAPORE) Popular Asian TV host Zhang Fei knows a good chair when he sits on one. In town as part of Osim's 25th anniversary celebrations, the entertainer is seen here trying out the latest premium massage chair of the healthcare and lifestyle products company. Called the Osim iDesire, the chair is touted by the listed company as the world's first intelligent chair that massages the hands, feet and back at the same time. And what's the verdict of the man who's sometimes described as a godfather of the Asian entertainment business? 'I usually avoid being associated with many brands and products, but it was love at sight for me.' With Mr Zhang is Osim's chief executive Ron Sim.