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Through Brookstone, Osim can introduce its healthy lifestyle products and high-end massage chairs into the United States via Brookstone's 292-store retail network across 41 states in the US. Brookstone can also reap key synergies by leveraging on Osim's Asian sourcing network, thus reducing middleman layers and improving gross margins. The deal has opened up immediate access to the US market for Osim and expansion opportunities for Brookstone's innovative store concept in Asia. It would have taken Osim more than 10 years to duplicate Brookstone's existing network organically. Supported by the highly experienced Brookstone management, we believe the odds of a successful post-merger performance are high. We reiterate our 'buy' rating with a target price of $1.71 based on 13x FY06 PE.
Compiled by UMA SHANKARI |
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