Singapore F1: Start your engines!

May 17, 2007
The Business Times

Now that the Formula One is coming to Singapore, what can be done to make it a roaring success?

Celebrate Singapore

FROM what I've read so far, the F1 may not be a fantastic business proposition but what it represents to Singapore goes beyond simple dollars and cents. It seems to be another part of the jigsaw to reinvent Singapore as a dynamic city in the global community. Along with the award of the Integrated Resorts last year, this latest venture promises to remove any vestige of Singapore's image as a sterile and boring city. The decision to let the private sector lead, with governmental support, is correct. Hotels, food and beverage and entertainment outlets have to work together to come up with F1 themes and think of ways not just to attract local F1 enthusiasts but also global enthusiasts and the rich and famous. And reach out to the international media; the Singapore F1, after all, has the unique features of being a night race and a street circuit.

Wee Piew
CEO
HG Metal Manufacturing Ltd