Future Plans
Our strategies and future plans are as follows:
Enhancing our position as a supplier of a comprehensive range
of marine electrical products
Since FY2003, as our marine electrical products are subject to a
low obsolescence rate, we have pursued an ongoing strategy of increasing
our inventory level, both in quantity and range. As such, we are
able to offer the necessary quantity and range of marine electrical
products promptly to our customers. We intend to maintain this strategy
in order to respond to more customers expeditiously as a timely
supply is of key importance to our customers who are subject to
tight time charters of its vessels and high berthing costs. In addition,
in pursuing a strategy of maintaining higher inventory levels, we
potentially enjoy certain advantages such as volume discounts and
strengthened relationships with suppliers.
Focussing on shipyard operators and ship repair contractors
In view of the anticipated increase in shipbuilding and ship repair
activities in the Asian region, we intend to increase our marketing
efforts to shipyard operators and ship repair contractors. In FY2004,
revenue derived from sales to these customers increased by 72.4%.
These customers have higher technical requirements when building,
repairing, retrofitting or upgrading vessels. They expect prompt
and effective technical support and services from their suppliers.
We intend to expand manpower to provide dedicated and improved marketing
and technical support to such customers, thereby developing stronger
relationships with them. In the future, we intend to target other
shipyard operators and ship repair contractors in the region.
Enhancing our inventory and logistics management capabilities
An efficient management of inventory levels, orders fulfilment and
logistics are important factors to our business. Our strategy is
to enhance our inventory and logistics management capabilities.
In connection with this strategy, we have acquired new facilities
at 8 Penjuru Lane to further enhance our inventory and logistics
management capabilities. In particular, our total warehousing space
has increased from approximately 27,000 square feet to approximately
70,000 square feet as a result of this acquisition. With a larger
warehousing space, we are able to stock more marine electrical products
and thereby enable us to respond to our customers more expeditiously.
In addition, we will continue to enhance our capabilities through
increased recruitment of qualified manpower.
Increasing marketing efforts in our other markets
Our sales to Overseas markets which are mainly the Middle East,
Indonesia, Japan and Malaysia accounted for 14.1% of our revenue
in FY2004.We intend to expand our marketing team and to increase
our marketing efforts in these markets. One of our plans is to publish
annually a comprehensive catalogue of our products for international
distribution. We will also explore the prospects of appointing distributors
or forming joint ventures with marketing corporations in these countries.
Developing and expanding a suitable portfolio of OEM products
For a number of years, we source marine electrical products under
OEM arrangements and sell them under our own brands. Such OEM marine
electrical products are usually purchased by our customers as regular
purchases alongside their other purchases. We intend to develop
and expand a portfolio of OEM marine electrical products bearing
our own brands, brands of the OEMs or as unbranded products. Zhejiang
Haixing is an example of a manufacturer from whom we source OEM
products under their brand and as unbranded products. This strategy
leverages on our position as a supplier of a comprehensive range
of marine electrical products in Singapore. As we intend to focus
on competitively priced, value-for-money products that can be incidental
or repeated purchases alongside our customers other purchases,
we expect that our strategy would not materially conflict with the
interests of leading manufacturers who are supplying us with their
products.
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