The Straits Times / The Business Times News on Best World

Changi Airport a good platform for brand exposure

Best World International's Group CEO talks about making Changi Airport the ultimate fantasy for S'pore brand owners and travellers

BEING the world's best, the Singapore Changi Airport offers unparalleled service and efficiency. We want to make the airport more fun. We have to create the ultimate - a fantasy composite of our favourite amenities from around the world. The traveller can be greeted with shops and boutiques featuring not only world brands but also Singapore brands. For Singapore brand owners, it serves as a good platform for brand exposure. It should provide a wide variety of delightful local dishes. This is where travellers can get a feel of the culture of Singapore. A necessary indulgence: the one hour 'flight-delay' package which includes chair massage, foot reflexology, facial, hair saloon manicure. Quiet lounges with fully reclining chairs that give travellers the rare luxury of a horizontal nap. Give your body the necessary stretch by catching a fusion pilates and yoga class. We must always be anticipating the needs for our travellers, such as providing buggy services.

- Dora Hoan
Group Chief Executive Officer
Best World International Ltd