The Straits Times / The Business Times News on Best World

In good hands

Do businesses need to have a contingency strategy for avian flu and other possible non-economic catastrophes? What should such a strategy consist of and aim to achieve?

CONTROL in a crisis is vital. Without it, a company is left at the mercy of the catastrophe. But with an effective contingency plan, a company is more likely to respond rationally to an unplanned situation than a company without a backup plan. Companies that have played through possible crises and their reactions to those events avoid panic and damage to the company and its operations when the real time comes. It reduces indecision, uncertainty and delays when something unusual happens.

In the field of nutritional health and beauty, Best World International prides itself in always thinking ahead by sharing with our employees the importance of physical wellness, health knowledge, positive spirit and a healthy working environment because we believe that a healthy person with strong immune system is less likely to be attacked by any virus. Our conviction - we should always prepare ourselves healthily before any crisis arises.

- Dora Hoan
Group CEO
Best World International Ltd